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Entry to Latin America · Upcoming Events · Arvorei Team Profile · Just for Laughs!
Kim Jacob
January 10, 2025
Welcome to Arvorei’s inaugural issue of Ready-Set-Grow! We hope you’ll enjoy this bi-monthly publication, and we welcome your ideas for improvement. Here’s what we’ll be covering:
unique stories of global expansion journeys
upcoming events focused on export and preparing to move into foreign markets
businesses & not-for-profits making language accessibility a priority
grant opportunities for global expansion
translation pitfalls and how to prepare for working with a translation team
Arvorei team profiles & service updates
You’re receiving this email because you either subscribed previously or we already work together. We’ll understand if you decide this is not the content for you and respect your decision to unsubscribe.
Thanks for reading and growing with us!
Kim Jacob, Founder & President
Arvorei Communications Group
Vancouver cybersecurity firm enters Latin America
Why did your company choose Latin America as its first point of expansion?
We’re a provider of AI-driven software for financial institutions and payment processors around the globe that protects payments from fraud and cyber-attacks.
In recent years, Latin American banks and card issuers have been experiencing a surge in sophisticated fraud and cyber-attacks. As a result, new regulations have been implemented across the region to address these issues, including an unprecedented increase in claims for unrecognized transactions involving debit, credit and financing products. This wave of new regulation means that banks and card issuers must now be prepared to assume greater responsibility and meet compliance—or risk financial and reputational damage.
This presented us an opportunity to expand deeper into the Latin American market to provide real-time fraud detection and prevention solutions and become an integral part of compliance strategies.
What did you do to prepare for entering the Latin American market?
Customer research: We leveraged our existing relationships with clients and partners in Latin America to learn more about our target market’s pain points and gain insight into changes in regulation. We discovered that our solution was well positioned to address the needs of the market, so we took this opportunity to launch an integrated marketing campaign to raise awareness and deepen relationships.
Competitor research: Our research confirmed that our solutions were better positioned to meet the needs of our target market at the right price point than other players.
Localized marketing strategy: It was important that we developed a marketing strategy that positioned us as a company that was committed to the region. Our imagery was adapted to reflect the local environment, including people, places and currency.
We implemented an integrated marketing campaign, including blogging, creating informational brochures, social media posts and conducting a webinar in Spanish.
It was important that we worked with a translation company that would take the time to understand who we are and the unique needs of our target audience. Partnering with Arvorei to translate and adapt our written content into Spanish was critical in positioning us as a local player in Latin America that truly understood the needs of our target market and the challenges they were facing.
Relationships with local distributors: As part of our strategy, we deepened our relationships with local resellers who have a deep understanding of the market, a solid client base and a strong network in the financial industry.
Relevant laws and regulations: Understanding local legal and taxation regulations in each target country was critical to our expansion.
Upcoming Events
Global Economic Outlook: Plan for Success in 2025 | Hosted by: Export Development Canada | Thursday, Jan 23rd |
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Fireside Chat: A Business Owner’s Export Journey | Hosted by: WeBC | Thursday, Jan 23rd |
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Team Canada Trade Mission to Thailand & Cambodia | Hosted by: Trade Commissioners of Canada | May 25-30, 2025 |
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Get to know the Arvorei Team
The Arvorei Team is a unique group of professional translators, writers, and language experts who share our founder’s values for inclusive communication, mutual respect, and making a difference in the world. Each team member has our clients’ highest expectations and needs as their top priority. They are heart-centered and motivated to do good for people and the planet.
Meet Alejandro
Alejandro is an English/French/Portuguese to Spanish translator, interpreter, and voice-over professional. With a B.A. in Translation & Interpreting, and various international post-graduate certifications, he has spent the past 12+ years serving clients including the UN, International Committee of the Red Cross, Mexican Ministry of Environment and Natural Resources, Brazilian Ministry of Health, Cancer Treatment Centers of America, and many others. Passionate about helping solve people’s problems, his favorite projects address Human & Women’s Rights, Eradication of Poverty, and Environment & Social Impact, just to name a few.
A globe trotter from an early age, Alejandro has ventured out of his native Mexico to experience different cultures first-hand in Ireland, Scotland, Argentina, Brazil, and English and French-speaking Canada. Living as a local has helped him learn new languages, build cultural awareness, and shape his personality. He is a fan of video games, horror movies, reading, and trying new food joints.
Just for Laughs: Errors in Translation
Unfortunately, the makers of the sugar products above didn’t consult a professional translator who would have translated "golosità" correctly as “gourmet delights” or “sweet treats”. In other contexts, it can represent greed or gluttony, but clearly that was not the intention for the promotion of these products!
Author of this edition of Just for Laughs: Fiona Grace Peterson
If you’re looking to translate content for your business, we’d love to support you. Learn more about our work via the link below and then please reach out!
If your business is already in a foreign market, we want to hear from you! Arvorei is conducting research with global players to support the development of new service offerings. In return for sharing your story, we’ll feature you in an upcoming issue of Ready-Set-Grow! and on our social posts. If you’re interested in exploring this opportunity, reach out to Arvorei Founder & President Kim Jacob at [email protected].