T by Daniel:

The Power of ‘Influencer Pods’

So how did they figure out how to market T by Daniel to different customers across the United States?

They created a unique strategy that is a kind of modern-day focus group, leveraging the influence of existing customers who love their product and who have small communities or engaged followers on socials. Each of these ‘ambassadors’ was oriented on the kinds of questions T by Daniel wanted answers for and incentivized to gather the feedback. Daniel calls these customer-led focus groups ‘influencer pods’.

I loved how they found a way to involve those who were already big fans of their product and who could authentically represent the brand to their circles of influence, gathering valuable data for T by Daniel to use in marketing their brand across the US.

Webinars for Global Expansion

Introducing Arvorei Affiliate:

David Oosterveld

When our clients need their packaging and labels fully compliant with regulations in Canada or the United States, we call on David Oosterveld. Some of our clients haven’t actually met David as we offer them a compliance coordination option where the Arvorei team liaises with the compliance officer for each round of reviews. This reduces the number of suppliers they need to manage.

So if you haven’t yet the compliance guy behind your projects, now you can put a face to the name!

With over 20 years of experience in regulatory & scientific affairs, David helps companies navigate the evolving regulatory landscape to bring safe, compliant, and competitively positioned consumer packaged goods to market. Whether you are an importer, distributor, a startup, a multinational brand, or a contract manufacturer, he provides tailored solutions that align with your commercial goals and regulatory responsibilities.

David’s expertise spans many industries, and he has worked with brand owners and importers, startups, co-manufacturers & distributors, law firms, marketing and translation agencies. Here are his specific areas of expertise:

• Product regulatory category confirmation and compliance.

• Label audits for general consumer packaged goods, specialty goods, food & beverages, natural health products, cosmetics, and medical products.

• Label creation support, including regulatory text development from concept to print-ready version. Creation of compliant statements of identity, net quantity declarations, country of origin and legally responsible party statements.

• Ensure compliance with Consumer Packaging and Labelling Act and Regulations, Food and Drug Regulations, NHP Regulations, and Safe Food for Canadians Regulations, as well as related international, federal and provincial selling, advertising & safety standards for your product.

• Label format & layout compliance.

• Positioning of competitive claims and the development of claims substantiation.

• Auditing of, and recommendations for, third-party certifications and endorsements.

Get to know the Arvorei Team

The Arvorei Team is a unique group of professional translators, writers, and language experts who share our founder’s values for inclusive communication, mutual respect, and making a difference in the world. Each team member has our clients’ highest expectations and needs as their top priority. They are heart-centered and motivated to do good for people and the planet. 

🌳 Arvorei Communications Group is a cross-cultural communications firm that supports impact-led businesses expanding to foreign markets.

Through in-market customer research & profiling and translation & localization solutions in 20+ languages, we ensure product messaging resonates with the new target culture for a more successful, less stressful go-to-foreign-market launch.

If you’re exploring foreign markets, I’d love to hear your plans and see how we can support you. Book a time below or reach out and we’ll find a time to chat: [email protected]