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The US Market: should you stay or should you go? · Introducing Arvorei Affiliate: Lodder CPA · Arvorei Team

Author

Kim Jacob
June 23, 2025

The US Market: should you stay or should you go?

Are you one of countless Canadian businesses bearing the weight of U.S. tariffs? Were you considering entering the U.S. market before the tariff threat and now changing your mind?

Despite the increasing costs of doing business in the U.S., it remains one of the largest and most accessible consumer markets in the world, with over 330 million people and high purchasing power. Even with tariffs, the volume of potential sales can outweigh the increased costs, especially for unique, high-value, or niche Canadian products.

Beyond market size and consumer demand, here are two more reasons Canadian companies might still want to consider entering, or staying in, the U.S. market despite the tariffs:

  1. Proximity and Lower Operational Barriers
    Shared geography, language, and business norms make the U.S. significantly easier and less costly to navigate, compared to more distant international markets. Logistics, customer service, and cross-border operations are still relatively efficient and scalable.

  2. Strategic Market Learning and Brand Credibility
    Competing in the U.S. provides valuable insights into scaling in competitive environments and builds brand credibility that can open doors in other global markets. Success in the U.S. often serves as a point of validation for international investors and partners.

Introducing Arvorei Affiliate: Lodder CPA

Helping Canadian Businesses Expand into the U.S.—Strategically and Compliantly

In an effort to bring more value to our clients and potential clients, earlier this year Arvorei added to our growing list of affiliate partners Lodder CPA, who work with Canadian business owners and international companies expanding into the U.S. market.

Led by Kyle Lodder—cross-border tax strategist and all-around US growth nerd—Lodder CPA has deep expertise in cross-border tax strategy, entity structuring, and sales tax compliance.

The firm helps clients navigate the complexities of U.S. expansion while minimizing tax exposure and avoiding regulatory pitfalls. From initial planning to ongoing support, Lodder CPA ensures growing companies are set up to scale with confidence.

Learn more about U.S. expansion services at Loddercpa.com.

Turning Pressure into Profit: How Smart Canadian Founders are Growing U.S. Sales by 5-25%

Selling into the U.S. is getting more expensive and a lot of Canadian businesses are reacting the wrong way. But the founders who are winning right now are turning that pressure into real strategic gains.

On Thursday, June 26th at 2pm PT, join Kyle Lodder for a free workshop where he’ll break down the moves these founders are making to slash tariff costs, stay competitive, protect margin, and build smarter US operations that scale in the middle of all this complexity.

If you’re playing to win—not just survive—register now! Even if you can’t join live, register so you receive the recording.

Get to know the Arvorei Team

In this edition, we’re featuring one of our team members who brings to her translation work deep expertise in a field that is entirely different from translation, but which contributes to her strengths as a translator: acting.

As such, Naina has been the perfect fit for one of Arvorei’s regular clients, Bard on the Beach Theatre Society, who hire us to translate the synopses of their 4 plays into the six languages that best represent their 100,000 guests every year, namely, Punjabi, Farsi, Spanish, French, Korean, and Chinese.

Meet Naina

Based in Mumbai, Naina translates from English into Punjabi and Hindi. Her primary career is acting. As a graduate of the Screen Acting course from Film and Television Institute of India, Pune, her film Eeb Allay Ooo was showcased at film festivals across the world, including the Panorama section of the Berlin International Film Festival 2020. Her last release, Tribhuvan Mishra CATopper on Netflix gained accolades as a series that portrays women’s desires in a positive way, upends men, and shows inversion of shame.

She is currently working with LA-based film director Molly Karna on her feature film, Machhli, based on the transgender community in Kalyan. Machhli is a narrative fiction film utilising non-professional actors playing themselves in a mixture of scripted and improvised scenes. Naina is working as the acting mentor with all the characters of the film and workshopping with them. She will be working with director Ashmita Guha who won the Grand Prix at the Cinefondation section of the Cannes International Film Festival and the Orona award at the NEST section of the San Sebastian International Film Festival in 2020 on her first feature film in the capacity of script consultant and an acting mentor. The film is set to go into production by 2026.

Naina is also a qualified Instructional Designer who has worked with IT firms like Cognizant and Tesco in the capacity of developing E-Learning courses for their employees.

Put your best foot forward in foreign markets


Arvorei Communications Group is a cross-cultural communications firm supporting impact-led businesses expanding to foreign markets and foreign companies entering the Canadian, US or other markets.

Through in-market customer research & profiling, connections to foreign expansion experts, and translation & localization in 20+ languages, we ensure product messaging resonates with the new target culture for a more successful, less stressful go-to-foreign-market launch.

If you’re exploring foreign markets, we’d love to hear your plans and see how we can support you. You can book a time to chat below or reach out to Arvorei Founder & President Kim Jacob at [email protected].